Marketing & Commercial Manager

Kobe Trading Ltd. is looking for an experienced, commercially minded, and results-driven Marketing & Commercial Manager to lead the company’s marketing strategy and support business growth within the used vehicle sector.

This is a hands-on management role responsible for planning and delivering effective marketing campaigns, strengthening the company’s brand presence, increasing customer enquiries, and generating high-quality sales leads. The successful candidate will combine strategic thinking with practical marketing expertise to improve commercial performance and maximise return on marketing investment.

Working closely with senior management and the sales team, you will play a key role in driving business growth, enhancing customer engagement, and ensuring the company remains competitive in the UK automotive market.

Key Responsibilities

• Develop and implement strategic marketing plans to drive business growth within the used vehicle sector, ensuring all activities align with the company’s commercial objectives.
• Plan, execute, and optimise data-driven marketing campaigns to increase customer enquiries, improve lead quality, and maximise sales conversions.
• Strengthen brand awareness and market presence through consistent messaging, effective promotional activities, and a strong digital presence.
• Manage all digital marketing channels, including the company website, search engine optimisation (SEO), Google Ads, paid social advertising, email marketing, and social media platforms.
• Oversee online vehicle listings across the company website and third-party automotive marketplaces, ensuring listings are accurate, visually appealing, and optimised to maximise customer engagement.
• Conduct market research and competitor analysis to identify customer trends, emerging opportunities, and competitive advantages.
• Monitor, analyse, and report on marketing campaign performance using analytics tools such as Google Analytics, providing actionable insights and recommendations for continuous improvement.
• Maximise marketing return on investment (ROI) by managing budgets effectively, refining audience targeting, and improving campaign performance.
• Work closely with the sales team to generate high-quality leads and ensure marketing activities support sales objectives and revenue growth.
• Maintain a consistent brand identity across all marketing materials, online platforms, vehicle listings, and customer communications.
• Coordinate with external agencies, suppliers, and partners to deliver marketing projects efficiently and within budget.
• Stay up to date with digital marketing trends, automotive industry developments, and emerging technologies to ensure the business remains competitive.

Requirements

• Bachelor’s degree in Marketing, Business, Commerce, or a related field.
• Minimum 3 years of experience in marketing, business development, or a similar role.
• Good knowledge of digital marketing, SEO, Google Ads, social media, and lead generation.
• Strong communication, negotiation, and relationship-building skills.
• Ability to manage multiple tasks and work independently.
• Basic computer and marketing tools knowledge.

Job Type

Full-time

Location

Leicester, United Kingdom

How to Apply

Interested candidates are invited to submit their CV by email to Kobe Trading UK Limited at info@kobetrading.co.uk.